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POWERS FOR AEC LEADERS & TEAMS

We break the business of architecture, engineering, and construction down to basic building blocks (like Lego) and show you how to assemble them for success.

Because traditional school didn't.
Arrow

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The Problem

The AEC industry is broken

Being an Architect, Engineer, Contractor is not what it was just 20 years ago. Today, society treats AEC professionals as commodities. Business leaders, teams, and professionals are in a chaotic state, trying to save their firms, jobs, and titles.  

Our industry has been commoditized.

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The Solution

Resilient Leaders

theaecbusiness.com gets owners, leaders, and teams laser-focused on simple actions that create big reactions. You won't find our students competing on price or frantically posting on social media. You'll find them doing, not talking.

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Everything you learn is applicable. In theory, theory and practice are the same. In practice, they are not. Real-world results come from real-world application.

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Real people supporting you, because no matter how good the training is, you'll always have questions. 24/7 community and direct support in weekly meetings.

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Many programs are based on abstract goals – we focus on tangible results. Our students aim for, optimize and achieve the real-world result.

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Learning requires feedback so leaders can measure progress and iterate actions to improve. Our students get live feedback from the market.

 

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We Teach

The Full Stack

Traditional schools and online programs teach a specific skill like design or marketing, this creates naive AEC Leaders and teams who don't understand the whole. To succeed in the AEC business you need to learn the "full stack" — five interconnected layers built on top of each other

1 Knowledge of self — Identity, purpose, habits, beliefs
2 Mental cognition— Focus, plan, prioritize, problem-solving
3 Business principles— Frameworks, concepts, models
4 Business disciplines— Strategy, operations, biz dev, marketing
5 Business processes— Tools, systems, workflows, metrics

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Learn What You Need

To Thrive In Any Weather

We teach you everything you need to succeed in the AEC business today, tomorrow, in the future, and against any storm.

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LePage, https://archmarketing.org/, Richard Petrie, https://apbbuilders.com/, association of professional builders, https://www.aia.org/, https://monograph.io/, https://www.psmj.com/, PSMJ Resources,   Partners, american institute of architects, AIA, monograph.io, defind.com, https://www.procore.com/, procore, https://monograph.io/, https://www.sketchup.com/, https://www.autodesk.com/, autocad, revit, https://www.houzz.com/pro, Houzz, https://www.fohlio.com/, fohlio, https://architizer.com/, architizer, https://www.buildxact.ca/, buildxact, https://iroofing.org/, iroofing, https://companycam.com/, companycaM, https://www.architecture.com/, royal institute of british architects, RIBA, American Society of Landscape Architects, https://www.asla.org/, National Council of Architectural Registration Boards, https://www.ncarb.org/, International Union of Architects, https://www.uia-architectes.org/webApi/en/, Australian Institute of Architects, https://www.architecture.com.au/, New Zealand Institute of Architects, https://www.nzia.co.nz/, https://uli.org/, https://urbanland.uli.org/, urban land institute,        Facebook Audiences, Architectural Design, Architectural engineering, Architecture & Engineering, Design Week, Dwell magazine, Sustainable architecture, Interior Designer, Commercial Interior Designer, Architectural Association School of Architecture, Interior Design Magazine, Work & Industry, Education, Architecture & Design, AutoCAD, Architectural Digest, Architectural style, Autodesk, Interior DesignerOwner, Structural engineering, Autodesk Revit, Construction engineering, Interior Design Consultant, Designboom, Magazines & Media, Zaha Hadid, Building information modeling, Fran Silvestre Arquitectos, Rotunda architecture, ArchiCAD, Dezeen, Frank Lloyd Wright, Architecture & Interior Design, Project Architect, Architectural designer, Architectural rendering, Architectural Digest Mexico, Architectural lighting design, Indus Valley School of Art and Architecture, Environmental design, Architectural design competition, Landscape architect, Charles and Ray Eames, ARCHITECT magazine, Renzo Piano, Industry Standard Architecture, Architectural designer, John Ruskin, Frank Gehry, Norman Foster Baron Foster of Thames Bank, Rhode Island School of Design, Tadao Ando, The Architects Newspaper, Walter Gropius, Alvar Aalto, Architectural Record, Architectural plan, Architectural Digest India, Richard Rogers, Richard Neutra, ArchitectureWeek, Civil engineering, Archinect, Rem Koolhaas, Interior Design Architecture, Design Observer, Architecture & Design, Civil engineer, Architectural Association School of Architecture, Landscape Architecture, Master of Architecture, Architecture and Engineering, World Architecture News, Overhang architecture, Gensler, Louis Kahn, Richard Meier, Luis Barragán, Architecture Urban Design, Civil engineering, George Clarke architect, Interior Design Decoration, Civil engineer, Civil engineering, Bachelor of Architecture B.Arch, Architecture magazine, University of Cincinnati College of Design Architecture, Venice Biennale of Architecture, Construction engineering, Landscape Architecture, Philip Johnson, Architectural Review, World Architecture Festival, Construction management, NewSchool of Architecture and Design, Structural engineering, The Plan - 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Scaling

Whether you are starting out or scaling to 8 figures - we have frameworks to get you there.

Baseline Predictability

Reliable business generation, sustainability, and predictable pricing & billing strategies. 

Recession strategies

Protecting cash flow, lean structures, and enabling projects in a recession economy.

Business Development

Prospecting and meeting potential clients, modern tools and new business generation.

Client Conversion

From attraction, exploratory meeting, to genesis phase - we do client conversion differently.

Pricing & Billing

Command premium fees, value-driven services, and minimize payment interruptions.

Marketing

Getting your market's attention, generating project meetings, and nurturing existing clients.

HVC Networking

Growing and nurturing high-value clients and positioning your firm's strengths.

Website + AEC funnels

How to structure your online presence to attract clients and guide them to real meetings.

Business Modelling

Be lean and profitable by structuring services, delivery processes and even teams– efficiently. 

Management & Hiring

How to hire contractors and employees, management, culture, performance tracking.

Financial Modelling

Design clear paths to your revenue goals, tax strategies, and accurate revenue tracking. 

Systems & Operations

How to manage your entire machine, systemize, optimize for efficiency, leverage technology.

Psychology & neuroscience

Psychology, human behavior, habits, emotional memory, how to hack your brain for growth.

Accounting, legal & tax

Incorporating your firm, structuring it efficiently, doing your books, legal contracts, tax.

Program

ALTERNATIVE MBA

The most up-to-date, complete, and practical business program in the AEC industry.

EXPLORE PROGRAM
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Presentation

POWER OF FRAMEWORK

  3 Frameworks   to scale your firm by leveraging systems and baseline predictability.

ATTEND PRESENTATION
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