We break the business of architecture, engineering, and construction down to basic building blocks (like Lego) and show you how to assemble them for success.
Because traditional school didn't.
Being an Architect, Engineer, Contractor is not what it was just 20 years ago. Today, society treats AEC professionals as commodities. Business leaders, teams, and professionals are in a chaotic state, trying to save their firms, jobs, and titles.
Our industry has been commoditized.
theaecbusiness.com gets owners, leaders, and teams laser-focused on simple actions that create big reactions. You won't find our students competing on price or frantically posting on social media. You'll find them doing, not talking.
theaecbusiness.com provides you with what you need to succeed in business.
No lecturing — we provide an environment and building blocks so you can build and play.
Get our playbooks and apply practical processes that are proven to work and track your progress using reliable metrics.
Your ability to grow is heavily influenced by your environment. Surround yourself with community, accountability, live Q&A's and mentorship.
Everything you learn is applicable. In theory, theory and practice are the same. In practice, they are not. Real-world results come from real-world application.
Real people supporting you, because no matter how good the training is, you'll always have questions. 24/7 community and direct support in weekly meetings.
Many programs are based on abstract goals – we focus on tangible results. Our students aim for, optimize and achieve the real-world result.
Learning requires feedback so leaders can measure progress and iterate actions to improve. Our students get live feedback from the market.
Traditional schools and online programs teach a specific skill like design or marketing, this creates naive AEC Leaders and teams who don't understand the whole. To succeed in the AEC business you need to learn the "full stack" — five interconnected layers built on top of each other
1 Knowledge of self — Identity, purpose, habits, beliefs
2 Mental cognition— Focus, plan, prioritize, problem-solving
3 Business principles— Frameworks, concepts, models
4 Business disciplines— Strategy, operations, biz dev, marketing
5 Business processes— Tools, systems, workflows, metrics
We teach you everything you need to succeed in the AEC business today, tomorrow, in the future, and against any storm.
Whether you are starting out or scaling to 8 figures - we have frameworks to get you there.
Reliable business generation, sustainability, and predictable pricing & billing strategies.
Protecting cash flow, lean structures, and enabling projects in a recession economy.
Prospecting and meeting potential clients, modern tools and new business generation.
From attraction, exploratory meeting, to genesis phase - we do client conversion differently.
Command premium fees, value-driven services, and minimize payment interruptions.
Getting your market's attention, generating project meetings, and nurturing existing clients.
Growing and nurturing high-value clients and positioning your firm's strengths.
How to structure your online presence to attract clients and guide them to real meetings.
Be lean and profitable by structuring services, delivery processes and even teams– efficiently.
How to hire contractors and employees, management, culture, performance tracking.
Design clear paths to your revenue goals, tax strategies, and accurate revenue tracking.
How to manage your entire machine, systemize, optimize for efficiency, leverage technology.
Psychology, human behavior, habits, emotional memory, how to hack your brain for growth.
Incorporating your firm, structuring it efficiently, doing your books, legal contracts, tax.
Access training videos, programs, online tools, action items, and more from any desktop or mobile device, anywhere in the world, anytime you like.
Access cutting edge tools, processes, and systems designed specifically for The AEC Business. You just can't get these anywhere else.
Join an energetic community firm owners, leaders, and teams on the same wavelength as you. Get inspired, ask questions, generate ideas, make friends and have fun!
Get personalized mentorship from experts who can troubleshoot your problems and provide direction. All programs include weekly Q&A calls or 1-1 mentorship and 24/7/365 support.
Attend live in-person events in Vancouver and other locations around the world. Learn in an immersive "real world" environment and access bleeding-edge strategies.
Thousands of people around the world use the AEC Business to start their own firms, grow their firms, and change their life.