Success isn't born, it's made.
To us, success is a science.
Most universities and online programs use a linear education system that resembles an assembly line. The student consumes theoretical information and then is expected to achieve real-world results.
The AEC Business uses a non-linear education system that resembles the symbiotic process of nature. We provide an environment, building blocks, real-world application, and feedback so you can optimize for and achieve your life goals.
theaecbusiness.com provides you with what you need to succeed in business.
No lecturing — we provide an environment and building blocks so you can build and play.
Get our playbooks and apply practical processes that are proven to work and track your progress using reliable metrics.
Your ability to grow is heavily influenced by your environment. Surround yourself with community, accountability, live Q&A's and mentorship.
Everything you learn is applicable. In theory, theory and practice are the same. In practice, they are not. Real-world results come from real-world application.
Real people supporting you, because no matter how good the training is, you'll always have questions. 24/7 community and direct support in weekly meetings.
Many programs are based on abstract goals – we focus on tangible results. Our students aim for, optimize and achieve the real-world result.
Learning requires feedback so leaders can measure progress and iterate actions to improve. Our students get live feedback from the market.
Traditional schools and online programs teach a specific skill like design or marketing, this creates naive AEC Leaders and teams who don't understand the whole. To succeed in the AEC business you need to learn the "full stack" — five interconnected layers built on top of each other
1 Knowledge of self — Identity, purpose, habits, beliefs
2 Mental cognition— Focus, plan, prioritize, problem-solving
3 Business principles— Frameworks, concepts, models
4 Business disciplines— Strategy, operations, biz dev, marketing
5 Business processes— Tools, systems, workflows, metrics
Knowledge-of-self is the conscious practice of training, programming, and communicating with the ‘secondary system’ that runs everything in your life - the unconscious mind.
It enables you to respond and command your actions and thoughts. Without it, you are subject to ‘unconscious reactions’ and shanghaied to your mental programming.
Responsible for your identity, self-image, belief systems, awareness of your own actions, thoughts, and behavior.
To succeed in the AEC business - and in life - you must consciously identify patterns, think rationally and avoid delusions, and develop your ability to self-control and self-discipline when emotions kick in.
Our work starts here.
Triangulating with believable others, seeking perspectives, and welcoming opposing views.
Question everything - including your conclusions. Eclipse 'I am right' for 'Am I right?'
Embrace self awareness, learn your biases, behaviour patterns, and commit to evolve.
Taking a baseline of whom you are, crafting your next best version, and growing into it.
Owing your current state of life and the power to change it - for better or worse.
Breaking down, rebuilding, and systematically expanding what you believe to be true.
Hacking behavior patterns to break negative cycles and ride the exponential up-spirals.
How to control your impulses, stick to plans, see things through and never quiver on goals.
Align your actions with your true intentions. Do what you say and fuel your self-image.
Owning your failures and acknowledging victories to accredit a reliable self-image.
Becoming aware of your emotions, impulses, desires, motivations and how to manage them.
Access the freedom that comes from constraint and the power of consistency over time.
Cognitive reasoning is the second layer. It enables you to form ideas and execute them effectively. It is the ‘executive function’ responsible for problem solving, critical thinking, planning, scheduling, and prioritizing.
Cognitive skills help the brain weigh the possible actions and their contribution to a defined goal and prioritizes them in the logical order of importance.
We help our students augment their cognitive reasoning so they can become strong independent thinkers, effective problem solvers that can navigate life and business situations on their own - successfully.
Create decision rules -mental shortcuts. Save bandwidth as you make quality judgments.
Analyzing the big picture and the detail - in zoom like motion to gain context and clarity.
Define the issue, map solutions, plan contingencies methodically, test, and iterate.
Structure, organize, categorize everything - to process everything - with maximum efficiency.
Reach genius-level concentration for extended periods of time blocking out distractions.
Explore multiple supporting possibilities and start points to arrive at a set outcome.
Become a strong independent thinker, craft unique solutions for your unique situations.
Allocate time, focus, and energy to high-impact activities while isolating everything else.
Weigh the pros and cons, evaluate realistic probabilities, choose the best path forward.
Organize things in order of importance relative to each other, chunking, schedule, delegate.
Understand things as a whole, its moving parts, processes, inputs/outputs, and optimize.
See the interconnection between performance and time through audits and tracking.
Business principles are fundamental beliefs, rules, or values that guide our behavior and decision making. They help us get what we want out of business - and life - and can be applied over and over again in similar situations to achieve similar results.
Business principles together form a philosophy.
We do business differently, we are analytical, quantitative, and scientific and believe more in "engineering" than "charismatic". We have a bias towards client results, not social popularity.
Theaecbusiness.com's business philosophy is built on 12 principles
What’s good for the client is good for you - even if you can’t see it. Promise, deliver, win.
Commit to audacious goals, sacrifice today for a better tomorrow, exponential effects of time.
Thoughtful steps to meaningful milestones, finger-off trigger, effect horizons.
Remove dependencies, systemize if you can, delegate if you can’t, or eliminate.
Futureproof with consistent business, airtight partnerships, and ridiculous cash reserves.
New doesn't equal good. Classic is better than trivial. Overcoming shiny-object syndrome.
Get the people right and get and stay in sync. The who is more important than the what.
Be radically honest and transparent, even if it hurts, it helps. Make mistakes, learn from them.
Align work and life principles. Form an uplifting business to magnetize your kind of people.
The business graveyard is filled with those that don’t collect. Price and bill for cash flow.
Impactful projects, meaningful relationships, and win-win business. your clients reflect you.
Differentiation is everything, the moment you look like everybody else, you're dead.
Think in systems: Inputs, processes, outputs and feedback. Measure & optimize everything.
Cashflows are more important than profits and earnings. Seek to grow cashflows, not profits.
Business is sport. Play to win, make it personal, ignite the fire, and go all in.
Business disciplines are specific branches of knowledge relating to the AEC business: sales, marketing, service, operations, accounting, legal, support and management.
Most programs cover one discipline, this creates single skilled workers who get eaten alive in business. We teach you a multidisciplinary system that consolidates the real-world operations of an AEC Business.
So you can start or grow an AEC business yourself, regardless of the role and skills you have now.
We create polymath leaders and teams that are multi-discipline and pack the firepower of 30 people in one. That's what we refer to as "full-stack".
Below are some of the disciplines you'll learn in our programs:
Understand markets, identify problems, find opportunities and non-commoditized services.
Command premium fees, value-driven services, cash-flow, minimize payment interruptions.
Be lean and profitable by structuring services, delivery processes and even teams– efficiently.
Generating quality interest, opportunities, appointments and high-value prospects.
Sales processes, compensation plans, prospecting-to-client, tools, performance tracking.
Growing and nurturing high-value clients and positioning the firm's brand strength.
How to manage the entire machine, systemize, optimize for efficiency, leverage technology.
How to hire contractors and employees, management, culture, performance tracking.
Designing long-term opportunities and mapping clear resilient paths for getting there.
Building brand strengths, idiosyncratic principles, and a magnetizing vision for the firm.
Design clear paths to your revenue goals, firm-wide projections, and revenue tracking.
Legal structure, division charts, doing your books, legal contracts, tax.
Business processes are sets of actions or steps taken in order to achieve a particular result. Every business discipline has multiple business processes that sit on top. Think of them as step-by-step instructions, like a recipe for baking a cake, except for anything!
Example: Marketing is a business discipline where you understand the theory of how it works. But to actually execute successful marketing, you need to know the step-by-step instructions of creating opportunities, earning quality interest, measuring KPI's, troubleshooting errors, etc.
Most programs - including universities - teach you high level theories with vague instructions on how to execute the theories in the real world. This leaves students clueless about how to execute what they know and actually get results.
We teach our students the big picture, the details, and every layer in between.
Below are some of the processes you'll learn in our programs:
Whether you are starting out or scaling to 8 figures - we have frameworks to get you there.
Reliable business generation, sustainability, and predictability focused strategies.
Protecting cash flow, building cash-reserves, and enabling projects in a recession economy.
How to start an AEC Business, incorporation, niche, go-to-market, and revenue.
How to discover and test new potential high-value markets and service opportunities.
From attraction, exploratory meeting, to genesis phase - we teach client conversion differently.
How to build an end-to-end sales process, measure it, and hire others to run it.
Step by step instructions to optimizing service propositions, messaging, and value.
Creating genuine interest and meetings in 3-5 days using LinkedIn in a non-spammy way.
Measure cash-flow, revenue, costs, and profits, on a project, department or firm wide basis.
How to identify non-commoditized opportunities and position the firm to win them.
Instructions on how to create and repurpose quality content effectively and efficiently.
Create employee value propositions, job profiles, personality tests to attract/retain A+ talent.
Intentionally influence your thinking, feelings, and actions towards your objectives and goals.
Creating genuine interest and attracting project opportunities consistently