The AEC Engine
The most up-to-date, complete and practical business program for AEC Leaders.
The alternative MBA is here.
It's an online program that shows AEC leaders and teams frameworks to improve their business using industry-proven systems.
It's for owners, partners, marketing, and biz development roles that want to improve their marketing and biz dev processes to grow more predictably.
It happens online via a learning portal that tracks your progress and gives you access to tools and downloads.
You watch the videos at your own pace, use the premade tools, complete action items, and get results.
it starts the moment you enroll. You complete it in your own schedule - as fast or slow as you wish. You get lifetime access.
We created AEC Engine because most firm owners and teams are struggling to run/scale profitable firms with predictability.
IT JUST GOT A LOT HARDER TO RUN A 'BAD' FIRM
All‑new marketing & sales processes.
All‑new profit tracking systems.
All‑new pricing & billing strategies.
PROGRAM CONTENT
1 The High-Value Client Playbook 4:29:52 | 5 Action Items
In this module, you will learn how to optimize your business model and implement a high-value client strategy with value-driven design and services, premium fees, and overcoming the commoditization of price bidding.
Goal: More profitable and impactful projects.
2 The Predictability Protocol 5:15:52 | 4 Action Items
In this module, you will optimize your financial model by leveraging pricing & billing practices designed to create cash-flow and mitigate financial risks. Essential for those that want a deeper understanding of the AEC Business.
Goal: Armoured financial model & increased cash flow.
3 The Client Conversion Process 8:07:33 | 4 Action Items
In this module, you will implement a powerful end-to-end business development process to convert opportunities into paying clients in 1 or 2 meetings and on your terms. Also, how to track, manage and improve your sales process.
Goal: Self-replicating client conversion machine.
4 Life Market Feedback 4:33:01 | 3 Action Items
In this module, you go-to-market and produce real projects for your firm using our live market feedback methodology to plan a sustainable 'attack plan' for you and your team.
Goal: Sustainable market-to-client process.
5 The AEC Method 5:41:44 | 4 Action Items
In this module, you will implement a marketing framework to attract, engage, and convert potential high-value clients consistently, with class, as you strengthen the firm's positioning.
Goal: Effective long-term marketing process.
6 Alchemy Of Self Leadership 4:56:09 | 6 Action Items
In this module, you will actively learn how to think clearly, solve problems quickly and see ten moves ahead with precision. Psychology, human behavior, habits, emotional memory, how to hack your brain for success.
Goal: Enhanced self-igniting mindset.
Online learning platform
Access training videos, programs, online tools, action items, and more from any desktop or mobile device, anywhere in the world, anytime you like.

Ready To-Go Tools
Access cutting edge tools, processes, and systems designed specifically for The AEC Business. You just can't get these anywhere else.

Business Community
Join an energetic community firm owners, leaders, and teams on the same wavelength as you. Get inspired, ask questions, generate ideas, make friends and have fun!

Live in-person events
Attend live in-person events in Vancouver and other locations around the world. Learn in an immersive "real world" environment and access bleeding-edge strategies.

The AEC Engine
The most up-to-date, complete and practical business program for AEC Leaders.
The alternative MBA is here.